Project

Finca Procel once again trected our work and commissioned ec to design their first product in the snack line.

The vision is to transmit innovation and naturalness as it had been doing with its Pitahaya (Dragon fruit) Wine.

Result

Based on what we achieved in the first stage of work when we designed the Pitahaya Wine label we already had the resources and a graphic line established. This led ec to look for more attributes in this new product.

To highlight the name of the product under a marked trend in terms of the ece of color and distribution of elements, with the ece of the illectration that identifies Procel, we obtained a fresh, clear, and very conservative image.

Packaging