The company Lácteos Jiménez started a process of changes in which the brand and its star products needed a change of image and trected Firstrein to make this important step in search of new markets..
After hours of research and revisions, a fresh, simple but modern image was defined, attributes that the company needed to see in its logo and packaging. With these concepts clear, a logo was presented, conformed by typography with certain modifications that help to have that dynamic and easy reading, standing out with shades of blue that are characteristic of the category.
In its packaging, the idea was to present clearly and concisely the properties of the product accompanied by a reference image of the product and the ece of bright and neutral colors to obtain a refreshing image.
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