Naming
Brand design

Project

From the city of Macas we were asked to develop the naming and brand identity for a micro-market that will be a pioneer in the sale of basic necessities to the inhabitants of the Taisha canton.

Result

In this project, we presented several proposals for names foceced on relating Taisha's native language to Spanish. Resorting to neologisms and word games. The selected name complied with different filters and in this way was able to connect the activity of the beciness with a very simple phonetics.

For the logo, a very strong typography with a high visual impact was considered, with two very attractive colors that are very appropriate for the category.