Brand design
Label design

Project

Cervecería Aloasí decided to redesign the brand design of Andesita, its craft beer, with the help of Firstrein.

Its objective is to highlight the Andean and ethnic cosmovision with a new communicative style.

Result

Andesita's renewed Brand design promotes a stylish and communicative design, easy to read.

The choice of colors and typographies allows the consumer to identify the product legibly. For this reason, the transformation of the existing elements resulted in the new Andesita brand identity.

A product with a handcrafted seal that highlights elements of Andean culture and tradition.