Color psychology is a scientific field that studies how we perceive colors and the emotions they evoke in us. These emotional responses can vary based on culture, but certain principles are widely accepted, particularly in Western society. This knowledge is applied across various fields, such as design, art, interior decoration, and, most importantly, brand creation—a field in which we specialize.
For example, did you know that colors like red and orange can stimulate hunger, while yellow, though it evokes happiness, can quickly tire the eyes? That’s why fast-food giants often use these colors in their logos and restaurant designs to encourage customers to consume more and leave quickly.
How Much Does Color Influence Behavior?
Experts suggest that 93% of purchasing decisions are based on visual perceptions, and 80% of people say color increases brand recognition.
At Firstrein, we understand the principles of color psychology and thoroughly research the market you’re entering to ensure your brand conveys the right emotions. What do you want your brand to communicate? Below are some tips to help you make the best color choices, keeping in mind that the tone you choose can significantly impact the emotions your brand conveys.
Colors and Their Emotional Impact
Blue
Conveys: Freedom, truth, harmony, loyalty, seriousness, and trustworthiness.
Use the right tone to avoid your brand appearing distant or overly formal.
Example: Ford
Red
Conveys: Energy, love, desire, passion, strength, and impulsivity.
Ideal for brands looking to express boldness and action.
Example: Red Bull
Orange
Conveys: Warmth, enthusiasm, creativity, and success.
Great for brands that want to appear friendly and accessible.
Example: Nickelodeon
Yellow
Conveys: Energy, happiness, fun, joy, and spontaneity.
Perfect for a visionary and optimistic brand image.
Example: McDonald’s
Green
Conveys: Nature, hope, balance, growth, and stability.
Ideal for brands emphasizing natural and growth-focused messages. Avoid overly dark tones, which can seem aggressive or overly ambitious.
Example: Starbucks
Purple
Conveys: Serenity, mysticism, romance, elegance, and sensuality.
A great choice for brands wanting to highlight creativity.
Example: Yahoo!
Black
Conveys: Silence, sobriety, power, and mystery.
Excellent for conveying luxury, formality, and status.
Example: Chanel
Pink
Conveys: Sweetness, delicacy, friendliness, and gratitude.
Best for brands evoking love and youthfulness.
Example: Barbie
Gray
Conveys: Peace, tranquility, and tenacity.
Ideal for brands focusing on glamour and resilience.
Example: Apple
Ready to Choose Your Brand Colors?
Would you like to discover the most suitable colors for your brand’s branding and packaging? Don’t hesitate to reach out to us at Firstrein for expert advice and tailored solutions.
