What to Keep in Mind When Designing Product Packaging
Did you know that your product’s packaging design can be the key factor between the success and failure of your project? While this may seem like an overstatement, consider this: Can someone discover your product if they’re not first drawn to its packaging design? Now that we’ve established the importance of packaging for your brand, the next question arises: How do you create great packaging design?
A brief is a document that outlines the objectives, marketing and sales strategies, statistics, and target audience of your brand. It serves as a foundation for all design decisions.
2. Conduct Market Research
Market research acts as a guide for your business decisions. It provides valuable insights into your market, competitors, products, marketing strategies, and customers.
3. Assess the Current Packaging
If your product already has packaging, take time to evaluate its history and performance. This step will help you identify which elements to retain and which need updating.
4. Identify Brand Values
Your brand values lie at the core of your identity. They influence everything from design and messaging to customer relationships. It’s essential to define these values and reflect them in your packaging design.
5. Brainstorm Ideas
Write down all your design ideas, no matter how unconventional they may seem at first. Later, narrow them down to the concepts that align best with your company’s brief.
6. Select and Develop Proposals
Choose the proposals that fit the brand’s goals and refine them further. Pay attention to practical aspects like the mechanical strength of the packaging and sealing conditions.
Think Beyond the Basics
While visual design and materials are often the first things that come to mind when thinking about packaging, don’t overlook the power of innovation. The shape of your packaging can become a distinctive feature that sets your brand apart.
Examples of Innovative Packaging:
Ministop in Japan: This convenience store chain featured Dragon Ball characters in their “Super Saiyan” forms on their French fry packaging. The fries appeared to resemble the golden hair of the characters, creating a fun and memorable design.
McDonald’s McBike: To counter the association of fast food with obesity, McDonald’s introduced packaging designed to be carried conveniently on a bicycle. This not only promoted a more practical solution but also encouraged a healthier lifestyle.
Final Thoughts
Designing your product packaging is not something to leave to chance. The market is becoming increasingly saturated with new brands, and your packaging plays a critical role in ensuring your brand stands out. Don’t let your brand get lost in the crowd!
At Firstrein, our team of creative professionals is here to help you stand out and move closer to success.
