In marketing, it’s well-known that 85% of a customer’s purchase decision is influenced by emotion. But how can you make your product evoke emotions? Through a solid communication campaign! In this sense, your product’s packaging plays a critical role in that campaign.
No one will buy your product if you fail to connect with your target market. That’s why today, we’ll share 3 key reasons why packaging is an essential aspect to consider in your business.
1. It Attracts Your Customers
Beyond protecting your product from external elements, packaging has the power to attract customers. Studies have shown that many customers choose products on the shelf simply because of the way their packaging looks.
It’s no wonder that companies invest significant resources in market research to identify colors, designs, and types of packaging that appeal to different market segments.
2. Presentation Matters
Packaging allows you to offer your customers quick and concise information about the product inside. If you can design an informative communication campaign that provides useful details at a glance, customers are more likely to make a purchase.
If a product’s packaging doesn’t include relevant information that helps the customer quickly make a buying decision, they’ll turn to the competition. It’s unlikely they’ll take the time to investigate further about the product on their own.
3. Differentiation
One of the most crucial elements in marketing is standing out from the competition. If you don’t differentiate your product, there’s no compelling reason for customers to choose it. Packaging is a tool that helps you achieve that differentiation, especially for brands already positioned in the market. Customers can easily recognize your product if they associate it with your corporate colors or design.
However, if you decide to change or refresh your packaging, you’ll need to launch a strong communication campaign to establish the new design in the customer’s mind.
One of the most iconic examples of differentiation through packaging is the way Apple packages its products, such as iMacs or iPhones.
Why Does Packaging Matter?
Now you know why taking care of your product’s packaging is so important! In short, it helps you sell more. The three points outlined above all contribute to the same ultimate goal: boosting sales.
At Firstrein, we’ve had great success with our packaging and 3D packaging services. Our highly qualified professionals will ensure your product’s packaging helps it stand out on the shelves. Are you ready to take the next step?
