Coming up with a brand concept is much easier than naming it. Every entrepreneur knows this: first, you have the idea of what you want to launch into the market, but finding a name that meets the criteria for market positioning requires careful consideration. Over the years, marketers have discovered the importance of a good name in helping a brand establish itself in the minds of consumers.
Before diving into the name-selection process, here are two highly effective preliminary exercises:
Brainstorming: This well-known technique allows you to write down all potential name ideas that come to mind for your brand. Once you have a list, you can start eliminating options based on specific criteria, such as phonetics, rhythm, and differentiation.
Evaluation: After narrowing down your options, evaluate each one for its alignment with your brand’s goals and personality.
Here are some essential tips to help you choose the perfect name for your brand:
1. Phonetics
It’s crucial to listen carefully to how your brand name sounds. Repeat it as many times as needed to ensure it sounds good. Remember, it might end up in radio or TV ads. Pay attention to avoid cacophonies or pronunciation difficulties. The easier it is to pronounce, the easier it will be to remember.
2. Alignment with Your Industry
Make sure the name hints at the industry your brand belongs to. This gives consumers a clear idea of what your brand is about, which helps with market positioning. The name should also have meaning, at least for your company, and reflect the brand’s personality. This helps customers connect the name with your brand’s values. Avoid words with negative connotations.
3. Length
The length of the name is critical. Experts in naming recommend keeping it under seven letters. Ideally, it should have no more than three to four syllables to ensure it’s short, snappy, and easy to remember.
Final Considerations
Your brand name must be unique to avoid legal issues. Have at least three backup options in case your first choice is already registered in your country. Additionally, strive for a name that stands the test of time. Avoid trendy or fad-based names, as they might force you to rebrand in the future or make your brand seem outdated. The name should also not sound similar to competitors; there must be a clear element of differentiation for consumers.
At Firstrein, we offer professional naming services. Our experienced creative team can guide you or create a name that will help your brand achieve the best market performance.
